We deliver original modern furniture direct to you. You get high-quality furniture at radically lower (and much fairer) prices than you would at a typical furniture retailer in United Arab Emirates. 

No showrooms. No Salespeople. Simple.


Being direct is one of our core principles, and this is how we are able to deliver such incredible value. 

Traditional retailers typically have a number of middlemen between the production process and you, the customer. Our obsession with efficiency means we cut out many of these middlemen and deliver exceptional products at unrivaled value.

Since launching in 2019, we've made it our mission to make great style easy, long-lasting and well-priced. We work directly with our manufacturers to produce unique, durable pieces using high-quality materials. This direct relationship means we can bring you beautiful modern furniture and decor at unrivaled value — up to 30% better than traditional retailers.

Because all of our products are available exclusively through our site, the retail price may or may not represent the prevailing price of any specific comparable item at any particular time or in every location, and we make no promises about the reliability or accuracy of any such information.

For this reason, it is important for us to note that your actual savings may vary.
We regularly research to ensure that these retail prices represent realistic prices on comparable items, but nothing can replace your own comparison shopping. Notwithstanding the comparable retail price information provided, if this is an important factor for you in your purchasing decision, we recommend you also conduct your own individual research. 

Leave a comment

Please note: comments must be approved before they are published.