The Loom Collection rugs are made using mainly natural fibers, chosen for their beauty and longevity.  Our rugs are made from wool, cotton, viscose, bamboo silk and jute.

We want every Loom Collection rug to last for many years, looking as good as when you first bought it.  This is why every one of our rugs has cotton backing and braided edge on the underside to provide strength and stability, and keep the rug square.

All the rugs in The Loom Collection range are hand woven in India using a technique called flat weave and loom knotted. The Loom Collection rugs have been created for generations, using skills handed down through artisan families.

Hand woven, flat weave rugs are beautiful in their individuality and longevity. Loom Knotted rugs, again are a traditional technique, were the yarn is looped and knotted individually, these can then be finished by cutting the loops to create a pile or left for a more textured look. The Loom Collection rugs are not machine made.

Getting the best from your Loom Collection rug


We recommend a non slip underlay should always be placed under rugs. It will stop the rug slipping, create more depth underfoot and lessen wear on the rug.  It also prevents the risk of dye transfer to the under surface and helps protect timber flooring.

Sun exposure for extended periods of time may cause fading and items should be rotated regularly to minimise fading, colour change and damage. 


Floor Rug Care


It is best to vacuum your rug before any dirt is embedded, ideally twice a week in the first few months. 

All Loom Collection rugs are made from natural fibres that can result in shedding/pilling. This is a natural characteristic and the removal of any loose fibres can be rectified with regular vacuuming with a good quality vacuum cleaner with a flat head attachment to avoid agitating the fibres. The amount a rug sheds or pills can alter due to traffic, moving furniture, vacuuming or other mechanical agitation. 

Sometimes when you look at your rug, you'll notice a shading effect.  This is due to changes in pile and weave direction and should be considered a natural characteristic of handwoven carpets and rugs. 

In the same way, sometimes strands of fiber will work their way to the surface of the rug - this is also a normal occurrence as the fibers of the rug settle. Sometimes, you may need to trim a strand or tuck it back into the rug.  We suggest never pulling out threads as this can lead to holes appearing. 


What is shedding?


Shedding and pilling is normal for handmade rugs containing wool.  It occurs due to foot traffic, furniture movement and vacuuming. Regular vacuuming will reduce shedding faster. Any small balls of fibre can be removed with scissors or a de-piler - being very careful not to cut a strand.


What is a Pop Up?


Pop ups are another, completely normal characteristic of flat woven rugs. A pop up is simply a loose thread.  Remembering that our rugs are all handwoven, as a craftsman weaves the yarn back and forth across the loom, at some point he'll run out of yarn.  In all carpet & rug weaving these threads are tucked in, as the new piece yarn is started.  A pop up is simply when this very end of the yarn works its way loose. They should not be considered a fault, or a reason for return. Pop ups can either be left alone, gently cut off, or pushed back into the structure of the rug.


Product Variations - the beauty of a handmade rug


Each of The Loom Collection rugs is artisan made, meaning no two items will be the same. Irregularities in weave, colour and texture are characteristic of the manufacturing process and are an integral part of the design. As such, there may be slight markings or variations in appearance (including in colour or finishing) which are unavoidable but actually add to the beauty of the rug you are buying.

Being individually handmade and woven, our rugs can vary in size as much as 3% from the dimensions ordered. And while we make every effort to ensure there is minimal colour variation, some can be expected - up to 5% is the standard for carpet colour variation. Other minor variations, like weave thickness and alignment, may also occur due to the rug being an artisan rug, woven by hand; but consider them a feature and what makes your rug special and individual.

Taken care of, a Loom Collection floor rug will last for years adding beauty and warmth to your home.


How to Clean your Loom Collection floor rug

Viscose and Bamboo Silk Rugs:

  • Do not spot clean or use liquid cleaners (including water) on viscose and bamboo silk rugs.
  • Blot spills immediately with a paper towel or colourless cloth.
  • Do not scrub rugs as it may cause permanent pile damage.
  • Use professional rug cleaners only for dry cleaning service.
  • Vacuum regularly with low suction power in one direction.
  • Avoid direct sunlight.
  • Regularly rotate your rug to ensure even wear.
  • Shedding of fibres from new rugs is to be expected and will reduce with time.

Rugs made of wool, cotton or jute:

  • Treat spots and spills immediately with warm water and paper towel.
  • If stain persists – contact professional rug cleaner as soon as possible.
  • Do not scrub rugs as it may cause permanent pile damage.
  • Vacuum regularly with low suction power.
  • Avoid direct sunlight.
  • Regularly rotate your rug to ensure even wear.
  • Use professional rug cleaners only.
  • Shedding of fibres from new rugs is to be expected and will reduce with time.